Free workflow

15 minutes before any conversation where the outcome matters.

A four-step preparation workflow used with every executive I advise. Not about your slides. About the gap between what you see and what the person across from you sees.

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The problem

Most people prepare for high-stakes conversations by rehearsing what they want to say. They build slides, write talking points, practise their opening line. All of which is fine, and all of which misses the thing that actually determines whether the conversation lands.

The preparation that matters isn't about your material. It's about the gap between what you see and what the person across from you sees — and whether you've done the work to close it before you open your mouth.

The workflow
  1. Define the outcome — one sentence, one verb, one measurable result
  2. Identify the feeling — what your audience needs to feel by the end
  3. Find the gap — what you believe vs. what they believe
  4. Rehearse the first 30 seconds — not the whole thing, just the opening

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