Writing
Notes on craft, pressure, and what AI actually changes.
It took Picasso forty years to draw something in thirty seconds. Craft looks effortless — it isn't.
In Defense of Slowness
Slow is deep. Deep is original. Original is valuable.
It's Not a Capability Problem
AI democratises tools, not talent. The differentiator is the same as it's always been.
The Work Builds the Muscle
Using AI to shortcut the learning makes you fragile. Using it to sharpen what you already know makes you dangerous.
The gap between knowing what matters and getting it across the table is structural, not personal. Architecture determines whether it lands or scatters.
Come Across
Authority is a feeling you evoke before anyone evaluates a word you say. Two words tell you an executive has already lost the room.
It's All About Connection
The most concentrated version of the philosophy. Everything I build starts here.
What Worked Won't Work
Tactics ossify. Principles are timeless.
Pattern Recognition, Not Script Preparation
The best don't memorise. They see patterns and trust their fundamentals to respond.
I build AI systems for a living and write every day with zero AI assistance. The things I refuse to automate are what make me good at automating everything else.
Our Manifesto
AI for people who give a damn about their work. Not hype, not slop — craft multiplied by leverage.
Domain Vocabulary
The limiting factor in AI isn't the model. It's the precision of the person directing it.
What AI Reveals About Us
AI will replace the mechanical parts of existence. What's left is what only you can give.
Self 1 and Self 2
Why AI writing lacks soul, explained through the Inner Game of Tennis.
Thirteen years at maximum capacity taught me that good systems aren't optimised — they're designed. Bottlenecks identified, margin built in.
AI Harnesses and the Pareto Principle
Most people chase the wrong 2% of AI. The value is in the harness — the fundamentals that won't change next quarter.
Bottlenecks
All systems have chokepoints. Some are fixed. Others can be redesigned. The skill is knowing which is which.
Margins
A good system has designed slack. Thirteen years of running at max taught me that the hard way.
Building with Claude Code
What happens when you identify a business problem and use AI to build a bespoke tool in an afternoon.
One essay a day for a year, zero AI. The antidote to consuming instead of creating.